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As a drummer and drum builder, Johnny
Craviotto has been involved in the music business for nearly half
a century. He began his professional playing career in the early
1960’s and quickly progressed to touring and recording with
Rock ‘N’ Roll pioneers, including Ry Cooder, Buffy
St. Marie, Moby Grape and Neil Young.
During that period, Johnny also became interested in the history
and construction of drums. He began collecting vintage drums and
studying the art of drum building. Through extensive research,
experimentation and patience, he eventually developed his own formula
for producing drumshells from a single piece of steam-bent hardwood.
This proprietary process advanced the classic “solid shell” design
by significantly improving the consistency and integrity of the
shell to provide modern drummers with unprecedented, unsurpassed
levels of snare drum sound and performance. By using this exclusive
combination of hand-selected hardwoods and premium-grade components
along with the handcrafted construction methods that he developed,
Craviotto was able to transform solid planks of wood into fine
musical instruments.
Craviotto’s style of solid-shell drum construction also
allowed a distinctive quality of sound and response to emerge from
each drum due to the organic variety in the grain pattern, density
and mass of each board. In fact, since every drum had its own inherent
tonal and performance characteristics, not only did Craviotto drums
differ from all others, each also subtly differed from one another.
The natural individuality of the wood, along with the uncompromising
attention to detail employed during all phases of the production
process, elevated the solid-shell snare drum as an art form and
single-handedly resurrected its popularity and prestige.
Although one-piece drumshells were a standard design for centuries,
they had been replaced by more uniform, more stable plied drumshells
for much of the 20th Century. However, while plied drumshells were
easier and less expensive to produce, they characteristically lacked
the depth of sensitivity and tonal quality preferred by discriminating
professionals. By applying his modern materials and production
methods, Craviotto’s solid-shells set a new standard and
his fame quickly spread among the world’s top drummers.
By the mid 1980’s, Johnny had joined with Billy Gibson
(Huey Lewis and The News) to form the Select/Solid Snare Drum Company.
Even though his first effort in the drum business lasted only a
few years, the drums he created under the Select/Solid brand became
highly collectible. In 1990 Johnny formed his own company, Craviotto
Percussion, and two years later he was introduced to Don Lombardi
(founder and president of Drum Workshop, Inc.) by close-friend
and legendary studio drummer, Jim Keltner. For more than a decade,
the availability of custom-quality DW snare drums made from Craviotto
solid Maple and exotic wood shells further expanded Johnny’s
reputation as a master drum builder and the reigning authority
on the subject of solid-shell drum design.
Today, with the launch of the Craviotto Drum Company, Johnny
continues to both refine and redefine the art and science of solid-shell
drum construction. The perfect balance of old and new, tradition
and innovation, craftsmanship and performance— or as close
to perfect as humanly possible— Craviotto’s Limited
Edition Solid-Shell snare drums are sure to accomplish something
that only a handful of truly exceptional drums have ever been able
to do: simultaneously raise the bar for drum makers and drum players. |